Our Vision @Vitagrow Urban Farms is to democratise access to nutritous and flavourful produce at affordable prices.
Our Mission
Vitality
Energy, spark and passion for what we do
Innovation
A curiosity for solving big problems in interesting and imaginative ways
Transperancy
Foster commitment to our customers, partners and team members on committing to traceability in our supply chain and focusing on sustainability in our operations
African by Design
A company built by Africans in Africa for the world
Vitality
Energy, spark and passion for what we do
Innovation
A curiosity for solving big problems in interesting and imaginative ways
Transperancy
Foster commitment to our customers, partners and team members on committing to traceability in our supply chain and focusing on sustainability in our operations
African by Design
A company built by Africans in Africa for the world
Our Story
The Future of Food Security
We are a Hydroponic Farm = We do not grow in soil
Diversity of Thought
Founded in 2019 by a Farmer, Banker and Nurse
Patience in Mastering our Craft
We are really good at growing Fancy Lettuce, English Cucumbers, Microgreens and Herbs
Result of Applying The Future of Growing, Diversity of Thought & Patience in Craft
Our site in Vainona, Harare is known as Farm One and has four greenhouses with ~500sqm of growing space
Farm One
Some Fast Facts
- ~60% The build cost reduction we have achieved by innovating the system design and using local materials – soon to make hydroponics a viable way to make a living across the socio economic spectrum
- 0 Pesticides used on our vine crops – reducing exposure to harmful chemicals for our partners and customers
- 0 Eutrophication and groundwater Pollution – zero use of soil means there is 0% chance of groundwater pollution
Our Partners
Helping us Reinvent the Urban Food Landscape
We realise reinventing the urban food landscape in order to achieve our vision of democratised access to nutritious, great tasting and affordable produce takes a village. So, we have partnered with institutions and people that we believe are aligned with our vision.
On our farm our partners and customers come first so we optimise every step of the growing process through continual R&D on Farm One as well as listening to what our customers need from us.
We are meticulous in the growing of our produce from seedling to harvest to ensure we can enrich the culinary experience of our partners customers. Our partners come first.